Sports Sales and Fundraising
This course is designed to provide a comprehensive overview for the fundraising, donor relations, non-profit, premium seating, and ticket sales profession. Students are provided with an ethical foundation and are introduced to basic terminology and concepts in the field. While students develop an understanding of the essentials of fundraising operations, they will also examine larger issues confronting today's fundraising managers. Topics will include major gift fundraising, annual funds, booster club organizations, priority seating programs, and benefits, the importance of donor research in the fund raising process, and the process from development to the transaction. Students will gain real experience in developing new skills for the job market. Prerequisite: ACCT 2211 and SPMG 3000
Grade Basis: AL
Credit hours: 3.0
Lecture hours: 3.0
Restrictions:
- Offered in Fall terms