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• MRKT 3380

This course is an introduction to the principles of marketing management and the role of marketing in a contemporary society, in business enterprises, and in a non-profit organization. Considers the planning, operation, and evaluation of marketing and promotional efforts necessary to the effective marketing of consumer and industrial offerings. During the course, the students will be tasked with the assignment of developing and presenting a marketing plan for a local business. Prerequisites: MGMT 2200, ECON 2200, ACCT 2211

Grade Basis: AL
Credit hours: 3.0
Lecture hours: 3.0

Restrictions:

• Offered on demand.