Principles of Marketing
This course is an introduction to the principles of marketing management and the role of marketing in a contemporary society, in business enterprises, and in a non-profit organization. Considers the planning, operation, and evaluation of marketing and promotional efforts necessary to the effective marketing of consumer and industrial offerings. During the course, the students will be tasked with the assignment of developing and presenting a marketing plan for a local business.
Grade Basis: AL
Credit hours: 3.0
Lecture hours: 3.0
Prerequisites:
- ACCT 2211 - Principles of Financial Accounting
- ECON 2200 - Principles of Economics
- MGMT 2200 - Foundations in Business
Restrictions:
- Offered on demand.
Last updated:
02/15/2022
