This course provides training in marketing decision making, using case studies simulating actual business settings to help students develop analytical abilities and sharpen their communication skills. Note: Students may complete SPMG 3100 in lieu of MRKT 4480 to satisfy this major requirement.
Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0
Prerequisites:
- MRKT 3380 - Principles of Marketing
Restrictions:
- Offered on demand