Entrepreneurship
Businesses thrive when employees are innovative, creative problem-solvers. Those skills - of innovation and creativity - become second nature to people with an entrepreneurial mindset. The courses in Entrepreneurship are designed to develop those skills; to encourage students to develop, communicate, their vision for starting their own business.
The coursework is hands-on and practical; the focus is on experiential learning in the development of all aspects of a business plan and the executive of effective strategies to launch and/or manage a simulated business.
Majors and Minors
Major Minor
B.B.A. with a Concentration in Marketing and Entrepreneurship Minor in EntrepreneurshipCourses
This course provides students with an understanding of the vital role played by entrepreneurship in today's economy, guiding them through the different stages of the entrepreneurial process, and helping them in developing a basic toolset necessary to plan and launch a new business. The course will have a special focus on creativity and innovation and students will explore both conceptual and practical frameworks for improving the flexibility and originality of their thinking and pursuing innovation.
This is a project-based course where students will have the opportunity to test their entrepreneurial skills through an experiential learning approach. In this laboratory students will be guided through their selected business venture experience to complete a number of supervised experiential learning activities related to entrepreneurship. Topics including opportunity recognition and assessment, networking, SEO and social media marketing, are interspersed with regular visits from both seasoned and developing entrepreneurs who are willing to share their experiences.
This capstone course builds on the principles of entrepreneurship studied in ENTR 3000. It explores ways to couple business acumen with vision and creativity to solve problems through the development of sustainable mission-based enterprises. Case study analysis, examination of exemplar agencies, exploration of corporate intrapreneurship initiatives, and conversations with established innovators and entrepreneurs are integral to the course.
