Sports Sales and Fundraising

This course provides a comprehensive overview for the fundraising, donor relations, non-profit, premium seating, and ticket sales profession. Students are provided with an ethical foundation and are introduced to basic terminology and concepts in the field. Topics will include major gift fundraising, annual funds, booster club organizations, priority seating programs, and benefits, the importance of donor research in the fund raising process, and the process from development to the transaction. Students will gain real experience in developing new skills for the job market.

Grade Basis: AL
Credit hours: 3.0
Lecture hours: 3.0

Prerequisites:

  • SPMG 3000 - Introduction to Sports Management

Restrictions:

  • Offered in spring semester