Marketing Design
Co-sponsored by the departments of Business and Nonprofit Leadership and Fine and Performing Arts, this minor emphasizes the creation of illustrations, digital images and presentations for companies and businesses to market and promote their goods and services to the public. The curriculum includes instruction in Photoshop, Illustrator and PowerPoint, as well as an understanding of advertising design and branding and corporate identity strategies. Emphasis is placed on an artist's ability to work closely with clients to develop marketing strategies that fit both their artistic sensibilities and client goals as well.
Marketing Design classes meet in Smith Hall and the Lamar Dodd Art Center. The newly renovated Art Center provides open classrooms and private studios and a photography area equipped with both a traditional darkroom and updated Mac lab for digital imaging.
Marketing Design classes meet in Smith Hall and the Lamar Dodd Art Center. The newly renovated Art Center provides open classrooms and private studios and a photography area equipped with both a traditional darkroom and updated Mac lab for digital imaging.
Majors and Minors
Major Minor
Minor in Marketing Design
