ENTREPRENEURSHIP (ENTR)
ENTR 3000 Entrepreneurship and Innovation. (3) Spring
This course provides students with an understanding of the vital role played by entrepreneurship in today's economy, guiding them through the different stages of the entrepreneurial process, and helping them in developing a basic toolset necessary to plan and launch a new business. The course will have a special focus on creativity and innovation and students will explore both conceptual and practical frameworks for improving the flexibility and originality of their thinking and pursuing innovation.
Prerequisites: MGMT 2200
ENTR 4100 Entrepreneurship Lab. (3) Fall
This is a project-based course where students will have the opportunity to test their entrepreneurial skills through an experiential learning approach. In this laboratory students will be guided through their selected business venture experience to complete a number of supervised experiential learning activities related to entrepreneurship, like opportunity recognition and assessment, bootstrapping, networking, SEO and social media marketing, among others.
Prerequisites: ENTR 3000
ENTR 4200 Social Entrepreneurship. (3) Spring
The course builds on the principles of entrepreneurship studied in previous courses. It explores the ways to couple business acumen with vision and creativity to solve problems through the development of mission-based enterprises. Field work with a community agency and development of a Concept Proposal for a social enterprise are significant components of the course.
Prerequisites: ENTR 3000
FINANCE (FNCE)
FNCE 3353 Corporate Finance. (3) Spring
Part I of this course looks at the management of existing resources, including the use of financial statements and ratio analysis in assessing the firm’s financial health, its strengths and weaknesses, recent performance and future prospects. Emphasis is placed on the ties between a company’s operating activities and its financial performance. Part II examines financial forecasting with emphasis on managing growth. Part III considers the financing of the firm’s operations with a close look at financial leverage. And Part IV addresses the use of discounted cash flow techniques to evaluate investing opportunities.
Prerequisite: ACCT 2211
FNCE 4000 Entrepreneurial Finance. (3) Fall
The course explores the financing of startups and small businesses from the perspective of both the entrepreneur and investors. Students will learn about valuation and terms of financing as well as different funding options for new firms, such as micro-finance, crowd-funding, angel investing, and venture capital.
Prerequisite: ACCT 2211 and ENTR 3000
FNCE 4100 Sports Sales and Fundraising. (3) Fall
This course is designed to provide a comprehensive overview for the fundraising, donor relations, non-profit, premium seating, and ticket sales profession. Students are provided with an ethical foundation and are introduced to basic terminology and concepts in the field. While students develop an understanding of the essentials of fundraising operations, they will also examine larger issues confronting today's fundraising managers. Topics will include major gift fundraising, annual funds, booster club organizations, priority seating programs, and benefits, the importance of donor research in the fund raising process, and the process from development to the transaction. Students will gain real experience in developing new skills for the job market.
Prerequisite: ACCT 2211 and SPMG 3000
MARKETING (MRKT)
MRKT 3380 Principles of Marketing. (3) Fall and Spring
This course is an introduction to the principles of marketing management and the role of marketing in a contemporary society, in business enterprises, and in a non-profit organization. Considers the planning, operation, and evaluation of marketing and promotional efforts necessary to the effective marketing of consumer and industrial offerings. During the course, the students will be tasked with the assignment of developing and presenting a marketing plan for a local business.
Prerequisites: MGMT 2200, ECON 2200, ACCT 2211
MRKT 4435 Social Media and Branding (3) Spring
Companies must develop effective branding strategies for their products and services. This course focuses on the strategic essentials of creating strong brands, brand management strategy, and strategies for using social media to build brands. The topics covered include: what constitutes a strong “brand” (from both marketing and legal perspectives); using brand personalities and cultures to create customer value and loyalty; strategies for building brand equity through positioning and social media; brand leveraging strategies (e.g. brand extensions) and brand alliances (e.g. co-branding). Prerequisite: MRKT 3380
MRKT 4480 Advanced Marketing (3) Fall
This course provides training in marketing decision making. It uses case studies simulating actual business settings to help students develop analytical abilities and sharpen their communication skills. It covers topics that range from techniques used to analyze a market to the development of a total market strategy.
Prerequisites: MRKT 3380
MRKT 4484 Special Topics in Marketing (3) On demand
A series of “special topic” courses providing students with exposure to issues and concepts not covered in their regular coursework.
Prerequisites: senior standing, MRKT 3380, and consent of instructor